Dunkin Donuts is at it again with  a new advertising campaign but,  I can’t help but laugh every time I’ve seen the commercials. “You kin do it!” But, Seeing the words makes me think of another thing besides brand recognition.

http://www.youtube.com/v/Nwv61Uu1fdA&hl=en&fs=1

Dunkin Donuts has appearently spent $100million on this new campaign which i find funny. The Waterboy movie on the otherhand spent $23 million making the movie and by any figure the 18 seconds of time Rob Shneider spent saying that line in the movie cost $76662.  Dunkin spent $100,000,000 on this so far in three 30 second TV spots.  So really it would be just cheaper to hire Rob Shneider for 90 Seconds at $383,310 vs $100 million. And people wonder why businesses are crying for a bailout?