Is $9 for a Starbucks coffee a “premium experience?” The company’s CEO has defended it as such
$9 coffee?! NINE FUCKING DOLLAR COFFEE?! Moreover the Premium Experience? I want a coffee not a fucking show. I walk in to dunkin donuts and I walk out with a coffee in less than 3 to 5 minutes. Starbucks, You walk in to music that is almost too loud, 12 influencers mobbing the cake pops, A line 10 deep, 6 people waiting for a coffee, A dog and Usually a layout that makes you wonder who got drunk with the floor plans.
He explained that Starbucks is doing “really well” with Gen-Z and millennial consumers, and that the K-shaped economy — which refers to the growing disparity between high-income and low-income Americans — is not impacting Starbucks’ business, where the “average spend” is just under $10.
My guy I want my coffee flavored coffee, in a cup , not be given a sonnet , a poem or any other shit. The fact that Starbucks CEO Brian Niccol thinks getting a coffee is an experience. Starbucks trying to sell coffee as an admission fee is the same shit as software as a service. if a person drinks 1 coffee a day from starbucks 5 days a week. You are spending more than 2,349 dollars in a year.. for the same amount you can buy a BLACK&DECKER CAFÉCRAFT 12-Cup Coffee Maker for 30$ and 178 Cans of Maxwell House Smooth Bold Dark Roast Ground Coffee, 26.7 oz Canister for 13$ a Can.. 601 pots of a coffee if my math is right. Meaning A pot of coffee every day of the week and leaving enough room for Almost 2 pots every 3rd day.
The thing is , Brian Niccol Is not throwing this out for the Adults, he is throwing it out there for the “Influencers” and “Starbucks kids” He knows they will make a run on this because its a “premium coffee experience” because once the blind huddled masses hear about an EXPERIENCE.. they will run for it like the glass bear mugs that nearly get people killed at christmas.
“And then in other cases, people believe, ‘Well, this is a really affordable premium experience,’ because they’re saying like, ‘Well, it’s less than $10 and I get a really premium experience,’” he continued.
You want a premium experience? Stop drinking starbucks coffee for 24 days and Buy Dunkin instead, than with the leftover pay up front for 1 year of netflix up front. This is targeted at tiktok viral trends and sephora kids.
Niccol was named CEO of Starbucks in September 2024 and has since focused on improving the customer experience, including by installing better seating and creating a smoother pick-up process, according to The WSJ.
They forgot literally the stealing kids money for Niccol, The man should be renamed to Niccoltine, he just wants trend addicts to flood his store.
As for me, I’ll be having my own premium experience making my own coffee and using my own flavorings for 1/10th the price of the starbucks “Experience”.
