Allbirds has an identity crisis again.

I wrote about a shoe company trying to jump in on the AI gold rush some time ago, Now they are trying the same trick again to secure more capitol because half of the time no one is paying attention.

Two months after its unexpected artificial intelligence rebrand, Allbirds is changing its name to Smartbird and appointing a new chief executive.

This is crazy for one. you are playing a shell game and hope no one notices. People on apps such as robinhood will notice this and not be told this is a company that changes it name more than Prince.

As you can see here All… New.. Smartbird AI is trying to repeat the same gold strike they made in april. While it creates a pump and dump which it did. This is still a company that wants to go 100m in debt and try the capex game when right now do they even have a product. This company is operating on farts and butterflies right now.

Problems: the company at current has the most employees its ever had since its reformation.. 1… the CEO Nadia Carlsten. So by technicality they have the most filled seats in their employment and at the same time the least amount of employees they will ever have.

Former professional soccer player Tim Brown and renewable resources expert Joey Zwillinger founded Allbirds in 2015, seeking to build sustainable shoes from natural materials. The company launched its debut shoe a year later and quickly transformed into a household name.

The thing is allbirds had it right and so wrong at the same time and instead went on a miner 49’er adventure to find more money. There shoes were a hit , the problem was they did not innovate in the shoe market and just ran off there brand. They could of made new shoes and stretched there profit margins out for the long game but instead they chased the dragon. They wanted instant Gratification and it still shows they are at the same thing by chasing AI , having 0 product, In the end when the AI bubble eventually deflates they are going to have zero product and a shit ton of Nvidia product that has no use , because while AI is constantly upgrading old graphics cards do not. so whenever they enter the market they are essentially already obsolete by the time they become operational.

By the time that smartbird AI comes to realization , they have no idea of what AI Dumpster fire they are moving into. Plus given the market they are entering at a high premium due to Ram prices.

But I am willing to guess that SmartBirds AI is going to rename at least one more time while the company is dumped around and keeps raising Possible capital to make there AI gold rush maybe real.

Anyways, I spotted this while having my morning coffee and laughed at the absurdity of the birdity of the Bird bird bird is the word..

Attributions from:
Me: We are seeing the .com Bust and the Gold Rush playing out in real time. April 16, 2026 Coffeecommander.net
cnbc: Allbirds continues AI pivot with name change and CEO hire, sending stock soaring Jun 17 2026 CNBC.com