Apparently dunkin donuts is trying out new ad based system in order to up there sales, rather than trying to make there coffee not suck. I used to goto dunkin donuts all the time. Over time there coffee got worse and worse. I found that honey dew donuts had much better focus on coffee rather than carpet bombing the nation with dunkin donuts.
Dunkin’ Brands, the Canton company that operates the Dunkin’ Donuts and Baskin-Robbins chains, said it is marking the official opening of its 15,000th store today.
Anyways rather than make coffee they are investing in a system which uses camera and reconizes the person.
Ad targeting is coming to a store near you.
In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased — and in the near future, based on what the shopper looks like.
The problem with dunkin donuts is they have given up on making an acceptable brand and would rather just plop down coffee stores every 10 feet from each other. After there “you kin do it” campaign, they seem to be still trying to get new customers even through dunkin has gone way downhill. but this new marketing is funny they are trying effectivly a popup ad which you know how well those work.
Really, is this sort of advertising needed ? NO!, Most people who go into dunkin donuts have already decided what they want weither its a coffee (if you can call it that). but, needing video camera for serving ads wtf?
