Apparently dunkin donuts is trying smell based ads , I guess we can be thankful that its not taco bell .. Though i could imagine that ad as cheech marin and Tommy Chong shitting their brains out and going “duuuude yo quiero taco bell”. I’m just not sure on this one but, since it’s based in another country perhaps they have a better smell than most dunkin donuts i’ve gone to around here. I’ve come to a bit of a truce with dunkin donuts and they have seemed to have learned there lesson from serving boiled cat vomit. Since a few year back when bluesteel and I were getting consistent bad coffee(read: bad milk, watercoffee etc) we swore off dunkin for quite the few years.
Its just weird to try to use advertising by smell, and the jingle don’t they do enough already? They would likely tattoo the back of eyeballs and forehead if they thought it would sell more coffee with the logic of getting more impressions. Seriously instead of coming up with random shit like this , improve the coffee and the people will come, otherwise you will just piss people off on there way to work with this and they will just wait till they can get to the coffee at work.
Rather than put your ads everywhere and go into visual overload or just plain lying, improve the product. In burger king the other they removed the wall painting to add vinyl pictures of people having a meal on the wall and the first thing I thought about them is “what the fuck fast food joint has this kind of service” since the pictures on the wall were a large salad in a metal mesh bowl, people with smiles drinking out of glasses, and burgers that had no bearing on burgerking it self, it was more to remind you, If you spent this money at a real restaurant this is what you could of had for $8.
Maybe in europe they have that kind of service, but not here. As i’ve said – Improve your service and product, and not try to play the follow the leader or someone on acid thought of a really cool idea for advertising stoned off there ass. Divert 10% of your ad budget to the people and the products and you will create a better impression than trying to give the image of a good impression on TV that you know was thought up while people laughed and say we don’t do this shit.