Dunkin Donuts is at it again with a new advertising campaign but, I can’t help but laugh every time I’ve seen the commercials. “You kin do it!” But, Seeing the words makes me think of another thing besides brand recognition.
Dunkin Donuts has appearently spent $100million on this new campaign which i find funny. The Waterboy movie on the otherhand spent $23 million making the movie and by any figure the 18 seconds of time Rob Shneider spent saying that line in the movie cost $76662. Dunkin spent $100,000,000 on this so far in three 30 second TV spots. So really it would be just cheaper to hire Rob Shneider for 90 Seconds at $383,310 vs $100 million. And people wonder why businesses are crying for a bailout?
