Amazon has been weird lately, Just a bunch of things I have noticed .

For one amazon prime Video is getting weird. Not sure if this applies to everyone but, Watch a TV show on amazon… Rather than go to the next episode It returns you to the Amazon Prime Video screen, I thought it might of been a fluke in the amazon app. I tried the same thing on my samsung TV , Same thing happened! Loaded up a brand new firestick that i have for media sharing Same problem?

This alone may not have anyone going Hmmm but there are other things Amazon Resale has people complaining because of people order X and get Y. Other items are shipped and people are getting refunds and told to dispose of Item.

They also are heavily leveraged into AI and their Rufus is dumber than a brick. They are putting hundreds of billions into AI and are hemorrhaging money for this.. They are trying so bad to be next Facebook in a way by being Big Data and they do not know how to do it . Costs for their AI outwiegh there standard app approach. The way it is going Jeff Bezos might have to use low grade fuel for his plane.

Amazon is also hiding reviews from normal users and instead show compensated reviews. Compensated reviews are garbage because the only way to keep getting items is give a glowing review. I’d take 10 Honest reviews over a single review where the person received the item for free.. They are so badly losing their way that they are bleeding long time customers turned off by this approach. Amazon probably knows they are losing a small percentage of customers. They are over leveraged and I am willing to bet they dont know how to get back . but even month to month if they lose 0.25% customers , You don’t have a leak you have a crisis , because even in that small percentage they are losing “whales” people that are big spenders.

If you go by this metric it works out to big money and the more that leave would be catastrophic.

So right now Amazon is using an enshitification phase while they try to bet the house on Rufus. Rufus has the tact of getting a pickaxe to the skull. If you ask google it gives you what you want while Rufus throws shit at you and goes HERE THIS IS WHAT YOU BUY NOW! At a guess Amazon knows they are bleeding but they are so committed to their act that they are reducing everything just to keep the ship running. So piss away customers and hope they can profit. if amazon had incrimented the changes rather than try to use a grenade to empty a bucket people may have tolerated this. But even marketwise they are pissing away money , The stock is down 8.18% in the last 6 months.

While amazon serves better as the general store they are trying to get into a neiche market and they have no fucking clue how to do it because they seem to be trying a what can we replace while not realizing th e limitations on the new.

They’ve replaced the general store with a high-stakes AI experiment, and right now, the experiment is blowing up in everyones face like wile E coyote trying to catch a profitable roadrunner.

Anyways, back to my coffee after this steamy thought.